Tuesday, 23 February 2010

My one FW indulgence: Elliott J Frieze

London Fashion Week and the fash wahs, Pr hoes and blogger blaggers are out in force - wether back stage, front of stage on the catwalk or in the office frantically putting together guestlists. The whole of the fashion industry is buzzing with new season excitement. While still seemingly struggling to wear upcoming season spring's trends in the fucking arctic conditions we are experiencing. It is only recently that i departed from my life in the world of air kisses, free fancy cocktails and free clothing to a new role in arts, music and events (you still get the free booze but it tends to be beer!) but fashion week with all its ups, downs, sore feet and hangovers is still dear to my heart - mainly because i like a party and beautiful people! But alas LFW this year for me has taken a back seat and so instead of hangovers and endless outfit planning i spent my weekend in the countryside with log fires, old men in the local and walks in the mud.

But I couldn't escape completely and with my little fashion-god-mother still fluttering in my head there was one little piece of joy I had to experience, and it came in the form of the Elliott J Frieze show on Sunday morning.

Previously Director of QASIMI and Michiko Koshino, Welsh Born designer Elliott J.Frieze launched his long awaited debut Women's and Menswear collection to a beautiful crowd including the likes of Anna Popplewell and singer Alex Roots. As standard the crowd looked preened and ready for another day of shows with some looking like the pre drinks reception had done hair-of-the-dog wonders. From start to finish you could see in the 30 piece ensemble that Elliott inspiration had come from the great British outdoors. Rolling landscapes manifested into beautiful drapes and simple yet carefully constructed tailoring whilst the use of fabrics including english wools, cashmere and napa showed his love of country pursuits. The collection in essence was elegant yet dynamic and showcased Frieze's eye for natural design, modernity and classic British tailoring. Millinery provided by Alison Tod was a personal fav with the homage-to-acorn hats that adorned the models heads and added another quirky edge to the collection. Causing the stir on the catwalks this season is floor length seduction and for womenwear's the highlight came from a stunning stone coloured floor length gown. I loved the way in which Elliott made a floor length gown, that covers you from head to toe, both sophisticated and extremely seductive and sexy. It covers all but reveals everything! For men all i will say is if his clothes can make my boyfriend as sexy as his models then i will be getting a credit card and buying the whole collection. No seriously, jokes aside it was exactly what i would want to see a man in - its fashion conscious without flamboyance, sophisticated and very very well tailored. It was thought out and well executed, but it was the womenswear where i think he really triumphed...although i'm still blushing from what i think was a wink from one of the male models...i wish!

With hot property names Amber Le Bon and Jacquetta Wheeler both showing support and slinking their skinny little hips down the catwalk, Elliott J Frieze launched full throttle into the Fashion world and while we may be a little over saturated with 'Classic but Modern British Designers' Elliott J. Frieze most definitely doesn't look like he will be going anywhere apart from front row and centre in the British Fashion Circuit!

Elliott J Frieze I salute you and if i could afford it i would salute you with my credit card.

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